LifeSaver CEO: We Don't Want ISA in Every Car

LifeSaver CEO on speed limiters

Michael Travars, president of LifeSaver, says they don't want intelligent speed limiters in every car.

“We don't want this in every car. We actually don't want the European mandate of ISA in every single vehicle.”

European vs US approach

The EU mandated passive ISA systems in 2024, while US states like New York pilot programs for super speeders.

How ISA works

ISA devices use GPS to prevent speeding, with a programmable margin of a few miles per hour over limits.

Cost and features

LifeSaver ISA costs about $6 per day to operate and includes rpm-limiting to soften acceleration.

Installation process

The device requires car-specific tuning, similar to race car adjustments, to measure acceleration rates.

Current customers

LifeSaver serves teens, fleets, and super speeders, focusing on high-risk drivers rather than all vehicles.

State programs

Virginia requires super speeders to install ISA devices by July 2026, with seven states in talks about similar laws.

Federal vs state role

Travars wants federal guidelines for device standards but states to manage their own programs.

“I would love to see federal minimum guidelines as to, what the device must do, how many miles it must be accurate for, a certification process; those kinds of things belong at the federal level.”

Why not enthusiasts?

US driving culture differs from Europe, so ISA targets unsafe drivers, not enthusiasts.

“These aren't traps. These aren't the devices where they report to insurance companies to increase your rates.”