How Democrats can win Florida in 2028

Democrats nearly won Florida

Democrat David Jolly came within roughly one point of winning the governor's race. Angie Nixon came within roughly three points of flipping a U.S. Senate seat. Every county in Florida except one moved blue.

Miami-Dade flipped after voting Republican

Miami-Dade County had the highest voter turnout in a midterm election in more than two decades and flipped blue after voting Republican in twenty twenty-two.

Nixon won on progressive policies

Angie Nixon campaigned on Medicare for All, universal childcare, and other democratic socialist priorities in a state Trump carried comfortably in twenty twenty-four.She was outspent by Republican-aligned outside groups but made huge headway with voters.

Immigration policies hurt Latino support

Haitians in South Florida lost Temporary Protected Status and jobs. In Doral, where there is a strong Venezuelan community, some businesses shuttered. Some Latinos who supported Trump's deportation policies have come to regret that support.

Cost of living squeezes families

South Florida is now considered one of the most expensive places in the country.Elisa Douglass, a jewelry-maker in Miami, now spends about three hundred eighty dollars a week on groceries instead of one hundred fifty.

“The difference is crazy.”

Democrats must address economic pain

To win Floridians in twenty twenty-eight, Democrats need to acknowledge and promise to address bread-and-butter economic challenges head-on.

Florida's electorate is shifting

Florida has over five point six million registered Republicans, more than four point one million Democrats, and over three point three million with no party affiliation.

Spanish-language ads showed results

Chuck Rocha's group spent more than two point six million dollars on Spanish-language ads, media and mail over three to four months. Latino voters overperformed. Rocha said when you invest, you can see the outcomes.

“When you invest, you can see the outcomes.”

Year-round organizing is essential

Democrats need groups working in communities on immigration and food insecurity outside election season. Reaching young Latinos on streaming services and YouTube, not network TV, matters because many are just becoming eligible to vote and…

Walking away has its own costs

Carlos Odio, co-founder of Equis Labs, said the old mantra was Florida is too big, too complicated, too expensive.But walking away has its own costs.

“Walking away has its own costs.”