Saie founder wins Earth Award

Laney Crowell, CEO and first-time female founder of Saie, received TIME's two thousand twenty-six Earth Award on Thursday night in New York. Saie is one of the fastest growing beauty brands.

From wellness blog to viral business

What started as a wellness blog hosting conversations around clean beauty alternatives became a viral business. Saie has surpassed one hundred million dollars in product sales and gained cult popularity.

Beauty industry's massive waste problem

The beauty industry creates an estimated one hundred twenty billion units of plastic packaging waste every year.Crowell learned as a child to leave places better than she found them, now applying that to the industry.

Saie's climate commitments and recovery

Since Saie started in two thousand nineteen, Crowell committed one percent of sales to environmental causes and partnered with rePurpose Global to collect twice as much plastic as they produce.

Planet Beautiful expands the movement

In two thousand twenty-five, Saie launched Planet Beautiful with Sephora and rePurpose Global, funding recovery of more than one million pounds of plastic waste in its first year.

“My goal is for Saie to help recover 100 million pounds of plastic waste from nature. And I hope that one day soon, even that number feels small.”