Small business owners ditch web developers for AI

Fifty-three percent of entrepreneurs now use AI to build websites, saving time and money while freelance coding jobs collapse.

Oct 16, 2026

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Small business owners ditch web developers for AI

Fifty-three percent of entrepreneurs now use AI to build websites, saving time and money while freelance coding jobs collapse.

In brief

Fifty-three percent of entrepreneurs now use AI to build websites, saving time and money while freelance coding jobs collapse. More than half of American business owners now use AI website builders instead of hiring developers, causing freelance web design jobs to fall fifty-nine percent since early twenty…

AI website builders gain ground

Research commissioned by Bluehost found that fifty-three percent of surveyed business owners had adopted AI website builders rather than relying on professional developers.

Entrepreneurs report major savings

Among respondents adopting AI website generators, participants reported average savings of eight hundred fifty dollars and approximately thirty-two working hours compared with commissioning developers.

Freelance job postings plummet

Freelance job postings plummet

Website design advertisements declined fifty-nine percent between the second quarter of twenty twenty-four and the third quarter of twenty twenty-six on Freelancer.com.

Other coding roles hit hard

PHP opportunities experienced an identical fifty-nine percent reduction, while WordPress assignments decreased fifty-eight percent, followed by HTML programming vacancies with a fifty-five percent decline.

Business owners embrace AI sites

Seventy-two percent of business owners expressed strong approval of their AI-generated websites, with ninety-seven percent reporting at least moderate satisfaction with the results.

Most still review AI output

Most still review AI output

Just nine percent published their websites without modifying the initial AI output. Sixty-one percent undertook content revisions and sixty percent modified visual elements before going live.

AI use extends beyond launch

Following publication, ninety-four percent continued employing AI technologies for business activities. Thirty-four percent reported increased visitor numbers and thirty-one percent experienced improvements in sales or revenue.

The big picture

More than half of American business owners now use AI website builders instead of hiring developers, causing freelance web design jobs to fall fifty-nine percent since early twenty twenty-four.

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