From The Economic Times · Reghu Balakrishnan · · 1m
FMCG Firms Race for Farmley Stake
Major FMCG companies target Farmley's 31% stake in healthy snacks market.
In brief
Major FMCG companies target Farmley's 31% stake in healthy snacks market. FMCG giants like ITC and Emami are competing to acquire a significant stake in Farmley, a healthy snacks brand founded by IIT alumni, potentially valuing it at ₹2,000 crore. Originally reported by The Economic Times.
FMCG Firms Target Farmley
Leading fmfg companies including emami, itc, britannia and orkla india are keen on a significant stake in healthy snacking brand farmley.
“Farmley is exploring a dual-track sale process, with options ranging from a minority stake divestment to a majority stake sale”
Farmley Stake Details
A group of early investors holding a combined 31 percent stake in farmley have put their shares on the block.
Farmley's Investors
Omnivore partners, dsg consumer partners, alkemi growth capital, insitor partners, indigram labs and trifecta capital hold the 31 percent stake.
Farmley's Growth
Farmley made ₹396 crore in revenue in fy25, up 72 percent from ₹230 crore in fy24.
Market Focus
Fmfg majors are increasingly looking to acquire brands in emerging premium food categories rather than build them from scratch.
The short version
FMCG giants like ITC and Emami are competing to acquire a significant stake in Farmley, a healthy snacks brand founded by IIT alumni, potentially valuing it at ₹2,000 crore.