From The Economic Times · Sutanuka Ghosal · · 50s
Gold Prices Drop Jewellery Sales
Record gold prices hurt festive jewellery sales as consumers shift to lighter designs.
In brief
Record gold prices hurt festive jewellery sales as consumers shift to lighter designs. Rising gold prices reduced Dussehra jewellery sales by 35% compared to last year, with buyers opting for 9-carat gold and diamond-studded pieces. Originally reported by The Economic Times.
Dussehra Gold Prices
Gold prices rose 35% to Rs 1.48 lakh per 10 gm this Dussehra compared with Rs 1.10 lakh last year.
Jewellery Sales Unchanged
Jewellery sales this Dussehra were largely unchanged from a year earlier as record-high gold prices dampened festive demand.
Shift to Lightweight Designs
Consumers are increasingly looking for pieces that transition from everyday dressing to festive occasions.
9-Carat Gold Trend
Demand for 9-carat and 14-carat gold jewellery rose as consumers sought more accessible price points.
Diamond Jewellery Growth
Lab-grown diamonds saw a sharp rise in demand with Limelight Lab Grown Diamonds tripling sales year-on-year.
In short
Rising gold prices reduced Dussehra jewellery sales by 35% compared to last year, with buyers opting for 9-carat gold and diamond-studded pieces.
