From The Economic Times · PTI · · 1m 10s
Jewellers Report Brisk Dhanteras Sales
Gold price drop boosts Dhanteras sales as volumes stay flat.
In brief
Gold price drop boosts Dhanteras sales as volumes stay flat. Jewellers report 15-20% rise in gold sales value to Rs 60,000 crore during Dhanteras despite flat volumes due to price corrections. Originally reported by The Economic Times.
Dhanteras Significance
Dhanteras, the most auspicious Hindu calendar day for buying precious metals, falls two days before Diwali.
Gold Sales Forecast
Gold sales by value expected to rise 15-20 per cent to about Rs 60,000 crore as prices drop.
Price Correction Impact
Gold prices fell 20 per cent to Rs 1,46,300 per 10 grams from a record Rs 1,83,000 on January 29.
Silver Sales Trend
Silver prices dropped 52.4 per cent to Rs 1,92,500 per kg but remain above last year's Dhanteras levels.
Consumer Preferences
Customers are opting for lightweight 18-carat jewellery and pocket-friendly items as prices ease.
Retailer Insights
Senco Gold reported 25 per cent higher sales value with strong wedding shopper participation.
Market Activity
National gold and silver sales exceeded Rs 66,000 crore with strong activity in smaller cities including first-time buyers.
What it means
Jewellers report 15-20% rise in gold sales value to Rs 60,000 crore during Dhanteras despite flat volumes due to price corrections.
