From The Hollywood Reporter · Brande Victorian · · 1m 20s
MACRO Enters Streaming With ALLBLK Acquisition
Charles D. King's production company buys the Black-focused streaming platform from AMC to expand into direct-to-consumer entertainment.
In brief
Charles D. King's production company buys the Black-focused streaming platform from AMC to expand into direct-to-consumer entertainment. MACRO is diversifying beyond film and TV production by acquiring ALLBLK, a streaming service built specifically for Black audiences, signaling confidence in niche streaming…
MACRO buys ALLBLK streaming
Charles D. King's production company has acquired ALLBLK from AMC Global Media, marking MACRO's first move into direct-to-consumer streaming.
What MACRO brings to the table
MACRO plans to invest in new original programming and deepen audience engagement. The company has produced acclaimed films and Netflix and Apple TV series.
King sees opportunity in focus
King said MACRO sees a chance to invest in a focused platform with a clear audience during industry consolidation and disruption.
“MACRO sees an opportunity to invest in a focused platform with a clear audience and strengthen it through greater resources, content and creative partnerships.”
AMC stays involved as investor
AMC Global Media will remain an investor in ALLBLK and has signed a content licensing agreement to continue serving the platform's audience.
“ALLBLK has had a fantastic year, establishing a strong foundation for continued growth under the stewardship of MACRO.”
ALLBLK's history and mission
Launched in 2014 by BET co-founder Robert L. Johnson, ALLBLK is the first streaming service created specifically for Black television and movies.
Platform continues independently
ALLBLK will keep operating as a standalone service, maintaining its current library of originals like G.R.I.T.S., D.O.P.E. Unit, and Jupiter Jones.
The bottom line
MACRO is diversifying beyond film and TV production by acquiring ALLBLK, a streaming service built specifically for Black audiences, signaling confidence in niche streaming platforms.
