From The Hollywood Reporter · Georg Szalai · · 40s
TelevisaUnivision Q3 U.S. Ad Revenue Drops 24%
TelevisaUnivision's U.S. ad revenue fell 24% in Q3 as World Cup boosted Mexico results.
In brief
TelevisaUnivision's U.S. ad revenue fell 24% in Q3 as World Cup boosted Mexico results. TelevisaUnivision reported 24% drop in U.S. ad revenue but 51% rise in Mexico revenue from World Cup. Originally reported by The Hollywood Reporter.
U.S. Ad Revenue Decline
TelevisaUnivision reported 24 percent U.S. advertising revenue drop in Q3.
World Cup Impact in Mexico
Mexico revenue rose 51 percent to $665 million from World Cup.
U.S. Revenue Context
U.S. revenue decline included Gold Cup comparison and competitive sports programming.
Streaming Performance
ViX streaming revenue grew 156 percent in Mexico due to World Cup.
The takeaway
TelevisaUnivision reported 24% drop in U.S. ad revenue but 51% rise in Mexico revenue from World Cup.
