From The Rio Times · Contributing Reporter · · 1m 20s
Ambev Targets Gen Z With Delivery App
Ambev's Zé Delivery app grows sales 16% as it courts young Brazilians.
In brief
Ambev's Zé Delivery app grows sales 16% as it courts young Brazilians. Ambev's Zé Delivery app grew sales 16% in Q3 2026, targeting Gen Z and millennials with premium and lighter beers. Originally reported by The Rio Times.
Ambev Launches Zé Delivery
Ambev introduced its own drinks delivery app in Brazil targeting young adults of legal drinking age.
App Users Are Gen Z and Millennials
About 80% of Zé Delivery users are Gen Z and millennials according to Ambev's May 2026 results.
Q3 Sales Growth 16%
Zé Delivery total sales grew 16% in the third quarter of 2026 with 12% more monthly buyers.
Premium Beer Gains Momentum
Premium and lighter beers grew in Brazil while mainstream beer volumes fell in the third quarter.
Michelob Ultra Surges
Michelob Ultra, a beer brand under Ambev's Balanced Choices, grew more than five-fold in volume in Brazil.
Zé Marketplace Expands
Zé Marketplace, selling products beyond beer, accounts for nearly 20% of total platform GMV.
Balanced Choices Doubles
Ambev's lighter and no-alcohol drinks category, Balanced Choices, more than doubled in volume in Brazil.
Stella Pure Gold Tripling
Stella Pure Gold, Ambev's lighter-lifestyle Stella Artois variant, nearly tripled its volume in Brazil.
What matters most
Ambev's Zé Delivery app grew sales 16% in Q3 2026, targeting Gen Z and millennials with premium and lighter beers.
