Rocco's Black Friday sale cuts new Essential fridge below $1,000

Rocco's biggest sale starts today

Rocco's 2026 Black Friday sale launches today with the brand-new Essential fridge discounted to under $1,000 and the Classic available in new and rare colorways.

The Essential: sleek and affordable

The Essential was released in August and began shipping in September. It features sleek minimalism with a tinted dark glass door, smooth-glide drawers, and gets down to thirty-four degrees Fahrenheit.

Essential drawers beat Classic racks

The Essential has one temperature zone versus the Classic's two, but its smooth-glide drawers lined with rubbery material and grip strips are more flexible than wire racks and hold up to seventy-seven cans.

The Classic: vintage style with warranty

The Classic comes in fun colors with a ten-year warranty, two isolated temperature zones for red and white wine, and holds eighty-eight cans or twenty-seven bottles of wine on five full-sized racks and one half-rack.

Rare blue colors return one last time

Today marks the rerelease of the Classic's Icy Blue and Royal Blue, two rarely seen colors that Rocco says are not coming back after this year. They sold out almost immediately last year.

“not coming back after this year”

Sale pricing on both models now live

The Essential is discounted to nine hundred ninety-five dollars, seventeen percent off. The Classic is discounted to one thousand four hundred ninety-five dollars, twenty-five percent off, in Beige, White, Royal Blue, and Icy Blue only.