From domino · Raven McMillan · · 1m 10s
September Wicker Obsession
Alexander Skarsgård’s wicker husband sparked a fall fashion trend.
In brief
Alexander Skarsgård’s wicker husband sparked a fall fashion trend. Wicker products dominated September sales after Alexander Skarsgård’s movie character inspired a wicker furniture craze. Originally reported by domino.
September’s Top Products
September’s most-shopped products show readers gravitated toward texture: rattan, velvet, block-printed linen, and vintage-inspired stools.
Target’s Wicker Success
Annie Meyers-Shyer’s Target collection featured two $40 or less wicker items that readers loved: a $30 plant arrangement and a $30 rattan tray.
Wicker Movie Effect
Alexander Skarsgård’s wicker husband in a movie sent the internet into a woven-furniture spiral, boosting wicker sales.
Advent Calendar Trend
Anthropologie’s $98 24-day beauty advent calendar hid $300 worth of beauty products behind 24 doors for early holiday shopping.
Walmart’s Outdoor Ottoman
Walmart’s $296 reversible outdoor ottoman and coffee table flips for a smooth tabletop and stashes a protective cover when not in use.
Lulu and Georgia’s Stool
Sarah Sherman Samuel’s Rivas foot stool, a $248 vintage-inspired piece, doubled as a kitchen cabinet reach tool and a stylish accent.
Kitchen Clutter Fix
IKEA’s $20 Sunnersta kitchen organizer uses vertical space without drilling, solving sink area clutter for renters.
The big picture
Wicker products dominated September sales after Alexander Skarsgård’s movie character inspired a wicker furniture craze.
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