From mint · A Ksheerasagar · · 50s
Braze stock surges 52% after Salesforce acquisition
Salesforce's $5.66 billion Braze deal sparks 52% stock surge.
In brief
Salesforce's $5.66 billion Braze deal sparks 52% stock surge. Salesforce agreed to acquire Braze for $5.66 billion, giving Braze shares a 52% rally to $45.59. Originally reported by mint.
Salesforce acquires Braze
Salesforce agreed to acquire Braze for about $5.66 billion, offering $47.50 per share, a 58.1% premium.
Braze stock surges
Braze shares surged 52% to $45.59, reaching a 22-month high.
All-cash deal timeline
The all-cash deal, expected to close in fiscal 2028 pending approvals, would expand Salesforce’s AI-powered marketing capabilities.
Braze's customer base
Braze serves around 2,770 customers, including Canva, Equinox, Instacart, and Venmo.
Salesforce's AI strategy
Salesforce will use Braze’s technology to bolster its marketing products, particularly Agentforce.
Previous acquisitions
Salesforce has acquired Fin for $3.6 billion, Contentful for $1.5 billion, and Informatica for $8 billion since last year.
The essence
Salesforce agreed to acquire Braze for $5.66 billion, giving Braze shares a 52% rally to $45.59.
