Reassuring the consumer community

GoPro CEO Nick Woodman released an open letter reassuring creators that action cameras remain the company's core focus following a proposed $285 million merger with Starman.

“Making amazing cameras for all of you is our core DNA and reason for being and that will never change!”

Fearing a shift toward defense

Customer anxiety mounted after the deal announcement revealed GoPro would collaborate with Starman on national security initiatives involving optics and AI infrastructure.

“We understand there’s some concern about GoPro’s post-merger commitment to continue developing market leading cameras for consumers and professionals.”

Leveraging a huge patent portfolio

Woodman pointed to GoPro's 24-year history and over 2,500 patents, claiming Starman's financial strength will secure long-term hardware and software R&D.

“We’ve accumulated more than 2500 patents over the last 24 years which tells you we’ve been busy innovating...”

Expanding hardware and software

GoPro plans to use financial diversification to build smarter accessories, more powerful editing tools, and upgraded flagship cameras.

“Our goal is to become a more diversified company which can make us stronger financially, enabling GoPro to become as awesome as we (and you) want us to be.”

Silence on key creators

Despite addressing user anxiety directly, Woodman's letter made no mention of YouTuber Markiplier, who recently became GoPro's largest individual shareholder.