From 24/7 Wall St. · Joel South · · 1m 10s
Apple's New CEO Pressured to Drop Chinese Chip Deal
Apple's new CEO faces pressure to abandon Tim Cook's memory chip deal amid U.S. policy shifts.
In brief
Apple's new CEO faces pressure to abandon Tim Cook's memory chip deal amid U.S. policy shifts. Apple's new CEO John Ternus is pressured to drop the Chinese memory chip deal Tim Cook defended after U.S. policy shifts. Originally reported by 24/7 Wall St..
New CEO Takes Office
John Ternus became Apple's CEO on September 22, 2026, after Tim Cook stepped down.
U.S. Pressure on Chip Deal
Washington wants Apple to drop the Chinese memory chip deal Tim Cook defended for a year.
Memory Pricing Crisis
Apple's memory costs rose 100% year over year, with prices expected to increase further in September.
Cook's Warning
Tim Cook warned that memory costs could hurt Apple's business if prices keep rising.
Market Cap Impact
Apple's market cap is expected to exceed $5 trillion this week, adding pressure to the chip deal.
Qualcomm Benefits
Qualcomm gains if Apple shifts to U.S. chip suppliers, with a $208.9 billion market cap.
What to Watch
Ternus may act on U.S. midterm election outcomes, which could affect global business scrutiny.
The big picture
Apple's new CEO John Ternus is pressured to drop the Chinese memory chip deal Tim Cook defended after U.S. policy shifts.
