From 24/7 Wall St. · AJ Tiarsmith · · 1m 40s
McDonald's Monopoly Returns with $1M Prize
McDonald's revives Monopoly game with $1 million grand prize as stock hits two-year low.
In brief
McDonald's revives Monopoly game with $1 million grand prize as stock hits two-year low. McDonald's is bringing back its Monopoly game with a $1 million grand prize to boost sales amid a two-year stock low. Originally reported by 24/7 Wall St..
McDonald's revives Monopoly game
McDonald's is reviving its most beloved promotion with a $1 million grand prize, but the timing raises an uncomfortable question: can a nostalgia play fix what is actually ailing the company?
Grand prize details
The promotion begins October 6, 2026, with a $1 million grand prize that pays out as $50,000 a year for 20 years with no interest.
Second consecutive revival
This is the second consecutive year of the revival after McDonald's announced the return in late September 2025.
Digital gameplay
Customers peel physical game piece codes off eligible food and drink purchases, then scan them in the app to redeem prizes.
Prize pool includes
The prize pool includes a 2027 Jeep Cherokee, a Carnival Cruise vacation, a trip to the Kennedy Space Center Visitor Complex, and $50,000 toward a home down payment or college debt.
Stock performance
McDonald's stock traded at $250.32 on September 22, 2026, down 16.49% year to date from $299.76 at the end of last year.
Market reaction
Analysts have cut price targets, with TD Cowen going to $282 from $300, Deutsche Bank to $300 from $325, and Morgan Stanley to $308 from $319.
Bear case
US comparable sales softened to 0.8% in the second quarter of 2026, with global comparable sales decelerating to 1.3%.
The headline
McDonald's is bringing back its Monopoly game with a $1 million grand prize to boost sales amid a two-year stock low.
