Pepsi's 41% Upside Target Sparks Wall Street Debate

BNP Paribas Exane's $183 target for PepsiCo implies 41% gains, but North American struggles threaten the bull case.

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Sep 21, 2026

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Pepsi's 41% Upside Target Sparks Wall Street Debate

BNP Paribas Exane's $183 target for PepsiCo implies 41% gains, but North American struggles threaten the bull case.

In brief

BNP Paribas Exane's $183 target for PepsiCo implies 41% gains, but North American struggles threaten the bull case. PepsiCo's shares trade 19% below Wall Street consensus at $155, with BNP Paribas Exane's $183 target requiring North American volume stabilization. Originally reported by 24/7 Wall St..

PepsiCo's Current Price

PepsiCo trades at $129.75, while Wall Street analysts average $155, leaving shares 19% below consensus.

North American Slump

PepsiCo Foods North America revenue fell 2% in Q2, with core operating margins contracting 40 basis points.

BNP Paribas Target

BNP Paribas Target

BNP Paribas Exane maintains a $183 price target, implying 41% upside from current levels.

International Growth

Latin America Foods grew 15%, Asia Pacific Foods grew 12%, and EMEA grew 10% in Q2.

Wall Street Split

Among 24 analysts, 4 Strong Buy, 3 Buy, 16 Hold, and 1 Sell split reflects cautious sentiment.

Bull Case Requirements

North American volume must stabilize while international growth and tariff refunds deliver 1 point of EPS growth.

Coca-Cola Comparison

Coca-Cola trades at $88.15 against a $94.70 target, implying 7% upside, near its 52-week high.

Pepsi's 41% Upside

PepsiCo's $129.75 price with BNP Paribas Exane's $183 target implies 41% gains if North America stabilizes.

Here's the gist

PepsiCo's shares trade 19% below Wall Street consensus at $155, with BNP Paribas Exane's $183 target requiring North American volume stabilization.

Read the original on 24/7 Wall St.

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