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#ad context protocol #adcp #adtech infrastructure #agent-to-agent ad buying #agentic advertising #ai agents #apostra #brian o'kelley #media buying #scope3 #sustainability

Scope3 becomes Apostra, betting big on agent-to-agent ads
The sustainability startup is pivoting hard into agentic advertising infrastructure, but faces questions about whether the industry actually needs it.
Adweek · 2m