#ad context protocol
2 stories
Scope3 becomes Apostra, betting big on agent-to-agent ads
The sustainability startup is pivoting hard into agentic advertising infrastructure, but faces questions about whether the industry actually needs it.
Adweek · 2m
Scope3 becomes Apostra, ditching sustainability for AI
The ad-tech company that launched to measure carbon emissions is rebranding to focus on AI agents, marking a dramatic shift in mission.
Adweek · 1m