#beauty brands

2 stories

#ai recommendations #blackstone #brand valuation #content strategy #creator partnerships #dermatology #generative engine optimization #medical aesthetics #omnichannel marketing #performance media #physician distribution #private equity

Blackstone's $2B bet on a skincare brand you've never heard of
ZO Skin Health skipped social media fame to build a $2 billion valuation through dermatologists and med spas instead.
Fortune · 1m
Social commerce playbook for the AI era
Brands must rethink how they reach consumers across social media, AI platforms, and creators as the purchase journey becomes nonlinear.
Adweek · 1m