#creator partnerships

2 stories

#ai in marketing #ai recommendations #beauty brands #brand strategy #cava #content strategy #experiential marketing #first-party data #generative engine optimization #growth #loyalty program #mediterranean hospitality

Social commerce playbook for the AI era
Brands must rethink how they reach consumers across social media, AI platforms, and creators as the purchase journey becomes nonlinear.
Adweek · 1m
Cava scales without losing its soul
As the Mediterranean restaurant chain grows toward 1,000 locations, its marketing leader explains how to expand without diluting what made the brand worth growing.
Adweek · 1m