#experiential marketing

4 stories

#advertising #ai in marketing #ally bank #aperol #bartender education #brand activations #brand awareness #brand strategy #bravo fan fest #business #campari #cava

Campari's Cultural Strategy for Brands
Campari uses cultural connections to keep brands relevant.
Adweek · 1m
Cava scales without losing its soul
As the Mediterranean restaurant chain grows toward 1,000 locations, its marketing leader explains how to expand without diluting what made the brand worth growing.
Adweek · 1m
Grindr's real-world bet to fix its ad problem
The dating app is ditching digital-only marketing to win back nervous advertisers and boost social reach.
Business Insider · 1m
Bravo Fan Fest turns brands into Bravolebrities
NBCUniversal's second Fan Fest in Charleston shows how brands can become part of the experience for TV's most passionate fans.
Adweek · 1m