#beauty industry

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#agentic ai #artificial intelligence #chief technology officer #digital transformation #e.l.f. beauty #ekta chopra #employee empowerment #enterprise ai deployment #grassroots approach

Ekta Chopra's grassroots AI strategy at E.l.f. Beauty
E.l.f. Beauty's new tech chief is letting employees decide where AI agents fit best, not imposing solutions from above.
TIME · 1m