#brand turnaround

2 stories

#audience co-creation #brand strategy #carla murphy #creative platform #dr. martens #eva erdmann #fashion #footwear #gen z #heritage marketing #kate spade #luxury handbags

Kate Spade's CEO bets on Gen Z nostalgia
Eva Erdmann is rebuilding the fashion brand by targeting young women seeking joy and connection in a fragmented world.
TIME · 3m
Dr. Martens Rewrites Its Story for a New Era
The iconic boot brand launches a heritage-rooted platform to reconnect with younger audiences and cement its comeback.
Adweek · 1m