#emotional storytelling

3 stories

#advertising campaign #advertising data #australian photography #award-winning image #black and white photography #brand messaging #campaign planning #carly goldsmith #creative testing #credit karma #dance #financial confidence

Credit Karma's Gen Z dance campaign
Credit Karma launches its biggest campaign ever, using dance and emotion to help Gen Z feel confident about money.
Adweek · 1m
Mercedes-Benz shifts to emotional storytelling for holidays
Luxury brands are using data to balance festive creativity with year-round brand messaging during peak selling season.
Adweek · 1m
Ordinary moments hold hidden power
A photographer's everyday backyard shot wins a major award, revealing emotional depth she didn't see at first.
Digital Camera World · 1m