#brand messaging

2 stories

#advertising #advertising data #ai #business #campaign planning #client partnership #creative testing #emotional storytelling #holiday campaigns #ispot #luxury brands #mercedes-benz

Production Business as Change Agent
Omnicom CEO says AI turns ad production into strategic client partner.
Financialexpress · 1m
Mercedes-Benz shifts to emotional storytelling for holidays
Luxury brands are using data to balance festive creativity with year-round brand messaging during peak selling season.
Adweek · 1m