#ispot

3 stories

#tv measurement #2026-2028 #advertising #advertising data #brand messaging #broadcast tv #campaign planning #comscore #countdown to christmas #creative testing #currency certification #emotional storytelling

Hallmark Partners with iSpot for Holiday Ad Measurement
Hallmark and iSpot launch outcomes-based ad measurement for holiday campaigns.
Adweek · 1m
Mercedes-Benz shifts to emotional storytelling for holidays
Luxury brands are using data to balance festive creativity with year-round brand messaging during peak selling season.
Adweek · 1m
Three TV measurement firms win industry recertification
Comscore, iSpot, and VideoAmp pass rigorous JIC evaluation to remain official currency for buying and selling TV ads through 2028.
Adweek · 1m