#tv measurement

2 stories

#ispot #2026-2028 #advertising #broadcast tv #comscore #countdown to christmas #currency certification #hallmark #jic #joint industry committee #nielsen #outcomes-based measurement

Hallmark Partners with iSpot for Holiday Ad Measurement
Hallmark and iSpot launch outcomes-based ad measurement for holiday campaigns.
Adweek · 1m
Three TV measurement firms win industry recertification
Comscore, iSpot, and VideoAmp pass rigorous JIC evaluation to remain official currency for buying and selling TV ads through 2028.
Adweek · 1m