New Partnership Announcement

Hallmark Media and measurement company iSpot announced a partnership to validate delivery and prove value across Hallmark’s non-linear TV environments through iSpot’s independent, third-party measurement.

“Obviously, the world is changing around us, and we need to make sure that we’re offering, here at Hallmark, best-in-class services to our advertising partners, so we’re investing in measurement that reflects where our ad business is going”

Casey Gould on Measurement Strategy

Casey Gould, senior vice president of ad sales and advanced advertising at Hallmark Media, stated Hallmark is investing in measurement that reflects where its ad business is going.

“Obviously, the world is changing around us, and we need to make sure that we’re offering, here at Hallmark, best-in-class services to our advertising partners, so we’re investing in measurement that reflects where our ad business is going”

How Measurement Works

The partnership links cross-platform ad exposure to real-world actions like website visits, box-office sales from movie-trailer exposure, or in-store purchases.

Stuart Schwartzapfel on Unified View

Stuart Schwartzapfel, evp, media partnerships at iSpot, said the partnership allows Hallmark to deliver clients a unified view of cross-platform measurement, deduplicated reach, and incrementality across households, person-level, and advanced audiences.

“True unification of Hallmark’s linear, digital, and FAST properties, all measured through one lens, apples-to-apples approaches”

Countdown to Christmas Launch

Hallmark’s Countdown to Christmas holiday programming starts on Oct. 16, with major partnership projects from the NFL and Disney on the way.

JIC Recertification

The U.S. Joint Industry Committee recertified iSpot as a national currency for the 2026-2028 term, giving clients additional confidence in the partnership.