#i can't believe it's not butter

1 story

#brand marketing #brand revival #fabio #flora food group #gordon ramsay #kkr #margarine #mascot strategy #self-help book #tubz mascot #unilever

Butter's Comeback Kid Writes a Self-Help Book
I Can't Believe It's Not Butter launches Tubz, a mascot with a redemption arc told through a self-help book.
Adweek · 1m