#lifetime value

2 stories

#brand loyalty #breaking #consumer value #cpg brands #customer acquisition cost #customer journey #holiday shopping #incremental reach #marketing #omnichannel #rewards programs #shopify

New Customer Acquisition Playbook
Marketers adjust strategies to calculate customer acquisition costs amid fragmented journeys.
Adweek · 1m
Holiday Value Beyond Price
Consumers seek value beyond price during holidays, prioritizing relationships over discounts.
Adweek · 1m