#pam kaufman

2 stories

#barbie #bbc studios #bluey #boy band #brand entertainment #brandweek #docuseries #entertainment division #fashion partnership #fashiontainment #freddy wexler #gap

Building Fandoms Needs a Different Playbook
Marketers shift from consumers to fans, creating new engagement models.
Adweek · 1m
Gap bets big on boy band JYT with entertainment push
The fashion retailer launches its Fashiontainment platform with a multi-year partnership spanning docuseries, mall tours, and co-designed fashion.
Adweek · 1m