#paramount media labs

2 stories

#cbs #mtv #taylor swift #2026 vmas #bacardi #brand integration #credit karma #dunkin #dunkin pumpkin spice #nielsen #spice girl #spotify

2026 VMAs Boosted Viewership 51%
2026 VMAs drew 8.4 million viewers, a 51% jump from 2025.
Adweek · 1m
Brands Spice Up 2026 VMAs
Paramount's 2026 VMAs feature 116 branded moments without overshadowing Taylor Swift's award.
Adweek · 1m