#rebranding
8 stories
Disney Logo Split Gets Praise, Tree Hut Faces Backlash
Disney cut its logo in half and got praise while Tree Hut’s redesign sparked customer panic.
Inc · 1m
Legacy Brands to Cultural Icons
How creative leaders turn established brands into cultural icons without losing their essence.
Adweek · 1m
Trump's AI rebrand spreads to Salesforce and SpaceX
Donald Trump's push to replace 'artificial intelligence' with 'super intelligence' is moving from federal policy into corporate branding.
Business Insider · 1m
Judge Orders Kennedy Center 30-Day Notice
Federal judge demands 30 days' notice before Kennedy Center changes after Trump reviews demolition plans.
New York Post · 1m
Trump wants to rebrand AI and create an AI Force
The president dismisses AI safety concerns as a hoax, launches a poll to rename the technology, and announces plans for a new military-style AI division.
TechCrunch · 2m
How nicotine got rebranded as wellness
Influencers are marketing addictive nicotine as a cognitive enhancer, ignoring decades of health science.
The Conversation · 2m
Oscar Health Rebrands to Humanize Insurance Shopping
The health insurance company is launching a new marketplace and parent brand structure to give consumers real power in choosing coverage.
Adweek · 1m
Tropical Smoothie Cafe plans 3,000 new locations with fresh look
The fast-growing chain unveils new branding as it prepares for massive expansion under Blackstone ownership.
CNBC · 1m