#toy sales

2 stories

#adult collectors #toys r us #bankruptcy #bankruptcy recovery #circana #go retail group #hot wheels #lego #nostalgia #nostalgia marketing #pokemon cards #retail

Toys R Us opens 120 stores nine years after bankruptcy
The toy retailer is betting nostalgia and adult collectors will fill its new smaller stores this holiday season.
Fortune · 2m
Toys R Us courts adults with nostalgia and wallets
The toy retailer is banking on grown-up collectors who want childhood favorites, not children's gifts.
Dallas Express · 2m