#tressie lieberman

3 stories

#starbucks #unicorn frappuccino #back to starbucks #starbucks rewards #aerocano #brand marketing #brand transformation #brian niccol #cold brew #community coffee #comparable sales growth #culture-first

Starbucks CEO's Return Strategy
Starbucks CEO Brian Niccol's plan to rebuild customer loyalty and community focus after 2024 turnaround.
Adweek · 2m
Starbucks Rebuilds Marketing Machine
Global chief brand officer Tressie Lieberman speeds up Starbucks' culture-driven marketing.
Adweek · 1m
Starbucks finds its soul again
The coffee giant's transformation plan is working, driven by nostalgia, consistency, and campaigns that invite customers to participate.
Adweek · 1m