#back to starbucks

2 stories

#starbucks #starbucks rewards #tressie lieberman #unicorn frappuccino #aerocano #brand marketing #brand transformation #brian niccol #community coffee #comparable sales growth #customer experience #customer loyalty

Starbucks CEO's Return Strategy
Starbucks CEO Brian Niccol's plan to rebuild customer loyalty and community focus after 2024 turnaround.
Adweek · 2m
Starbucks finds its soul again
The coffee giant's transformation plan is working, driven by nostalgia, consistency, and campaigns that invite customers to participate.
Adweek · 1m