One Nation's four voter types decoded

A podcast breaks down One Nation supporters into four distinct blocs and asks what major parties must do to win them back.

Nov 6, 2026

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One Nation's four voter types decoded

A podcast breaks down One Nation supporters into four distinct blocs and asks what major parties must do to win them back.

In brief

A podcast breaks down One Nation supporters into four distinct blocs and asks what major parties must do to win them back. Tony Barry and Shaun Ratcliff categorise One Nation voters into Red Meat, Precariats, Triple Haters and Hanson Enthusiasts to understand what the major parties need to do to regain their support…

Four voter blocs identified

Tony Barry and Shaun Ratcliff break down One Nation supporters into four categories: Red Meat, Precariats, Triple Haters and Hanson Enthusiasts.

What the blocs reveal

The four voter categories tell us what One Nation represents and what the major parties need to understand about their supporters.

Winning back disengaged voters

Winning back disengaged voters

Major parties must determine what they need to do to win back the disengaged and undecided voters who have turned to One Nation.

The one thing

Tony Barry and Shaun Ratcliff categorise One Nation voters into Red Meat, Precariats, Triple Haters and Hanson Enthusiasts to understand what the major parties need to do to regain their support.

Read the original on the Guardian

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