From valorinternational · · 1m 10s
Pharmacies Shift to Care Hubs Amid Digital Competition
Brazilian pharmacy chains expand in-store health services to compete with online sales growth.
In brief
Brazilian pharmacy chains expand in-store health services to compete with online sales growth. Pharmacy chains in Brazil are adding care services to retain customers as digital sales rise. Originally reported by valorinternational.
Pharmacy Chains Expand Services
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Large pharmacy chains in Brazil are adding vaccination and pharmacist consultation rooms to build customer loyalty and differentiate physical stores.
“Any way of differentiating your physical store ultimately helps attract more consumers”
Digital Sales Growth
Digital channels now account for 33.7% of Panvel's retail revenue, 31% of RD Saúde's sales, and 24.1% of Pague Menos's revenue.
Service Rooms in Use
Brazil's 9,248 pharmacy service rooms operate under the Brazilian Association of Pharmacies and Drugstores.
Service Impact on Spending
Panvel Clinic users make purchases 3.5 times more often and spend four times as much annually compared to standard customers.
Vaccination Growth
Clinicarx recorded a 74% increase in vaccine doses administered by Brazilian pharmacy chains in the first half of 2026.
GLP-1 Analogs Sales
60% of GLP-1 analog medications are sold through digital channels, with free medication administration for customers.
Future Plans
Pharmacy chains aim to turn one-time visits into continuous monitoring for chronic illness patients by 2030.
The bottom line
Pharmacy chains in Brazil are adding care services to retain customers as digital sales rise.
