From Adweek · Lauren Johnson · · 40s
Advertisers Shape Alexa Responses
Amazon lets brands control how Alexa answers shopping queries.
In brief
Amazon lets brands control how Alexa answers shopping queries. Advertisers can now add product expertise and recommendations to Alexa conversations, improving relevance for shoppers. Originally reported by Adweek.
New Alexa Feature
Amazon launched Branded Conversations at UnBoxed event.
Brands Control Responses
Advertisers add text to influence Alexa shopping experiences.
Sponsored Brand Prompts
20% of shoppers engage with brand prompts after clicking.
Brand Expertise Added
Brands share product knowledge and storytelling in responses.
Review Requests
Amazon helps brands collect reviews faster with new ad format.
1000 Reviews Target
Advertisers get 1000 reviews within a week of delivery.
The one thing
Advertisers can now add product expertise and recommendations to Alexa conversations, improving relevance for shoppers.
