Amazon AI Ads Leave Buyers Worried
Amazon's AI ad platform sparks buyer anxiety over losing control.
Adweek · 1m
MSQ Acquires January Digital
MSQ Group buys January Digital to boost U.S. media services.
Adweek · 1m
Advertisers Shape Alexa Responses
Amazon lets brands control how Alexa answers shopping queries.
Adweek · 1m
Amazon Unveils AI-Powered Ad Platform
Amazon launches AI-driven ad platform to streamline campaigns and boost performance.
Adweek · 1m
McDonald's builds $1 billion ad business
The fast food giant is launching an ad network to sell targeted ads to brands across its 14,000 stores.
Adweek · 1m
Best Buy teams with Amazon to sell Fire TV ads
The electronics retailer is expanding its retail media network by selling streaming inventory and proving it drives both sales and brand awareness.
Adweek · 1m
DTC brands are ditching solo acts for retail
Direct-to-consumer brands are abandoning their digital-only playbooks to partner with major retailers like Walmart and Target.
Adweek · 3m
Coleman's fake AI pool became a $999 marketing goldmine
When an AI-generated lazy river went viral, Coleman leaned in instead of shutting it down.
Adweek · 1m
Adtech veteran Todd Parsons takes Prodege CEO role
The Blackstone-backed consumer insights firm taps an AI expert to modernize market research.
Adweek · 1m
Kim Gravel's live selling empire
The QVC star is building a platform to make live shopping the next big thing in entertainment.
Adweek · 1m