From Adweek · Lauren Johnson · · 50s
MSQ Acquires January Digital
MSQ Group buys January Digital to boost U.S. media services.
In brief
MSQ Group buys January Digital to boost U.S. media services. MSQ Group acquired January Digital to strengthen its U.S. media offerings against larger holding companies. Originally reported by Adweek.
Acquisition Details
Private equity-backed MSQ Group acquired media agency January Digital to grow its U.S. business.
MSQ's Strategy
MSQ aims to compete with large holding companies by adding creative, digital experience, and media agencies.
January Digital Background
January Digital is a 14-year-old media and strategy agency founded by CEO Vic Drabicky.
Client Focus
70% of January Digital's clients are retail brands like Supergoop, Steve Madden, and Amika.
Acquisition Rationale
January Digital's leadership will join MSQ while retaining its name to fill service gaps against larger competitors.
Next Steps
MSQ plans smaller acquisitions to win bigger U.S. clients after this January Digital deal.
In short
MSQ Group acquired January Digital to strengthen its U.S. media offerings against larger holding companies.
