From Adweek · Lauren Johnson · · 1m
Amazon Unveils AI-Powered Ad Platform
Amazon launches AI-driven ad platform to streamline campaigns and boost performance.
In brief
Amazon launches AI-driven ad platform to streamline campaigns and boost performance. Amazon’s new AI ad platform simplifies campaign management and increases customer reach by 25% while cutting costs by over 10%. Originally reported by Adweek.
Amazon Unveils AI Ad Platform
Amazon launched a new ad platform at its Unboxed event in San Francisco.
New Platform Name
The platform is now called Amazon Ads Agent, replacing Amazon Ad Console.
AI Integration
Agents now handle all ad workflows across campaigns and targeting.
Unified System
The system connects all campaign types and the advertiser journey seamlessly.
Campaign Types
Amazon Ads Agent includes sponsored ads, DVA+ and full-funnel campaigns.
DVA+ Benefits
DVA+ boosts customer reach by 25% and cuts costs by over 10%.
Full-Funnel Campaigns
Full-funnel campaigns increase long-term roi by 67% and lower new customer costs by 29%.
Rollout Plan
Beta rollout starts in months for 20 marketplaces and 21 languages.
The big picture
Amazon’s new AI ad platform simplifies campaign management and increases customer reach by 25% while cutting costs by over 10%.
