From Adweek · Brittaney Kiefer · · 40s
Apple Music Rebrands With Sound
Apple Music's new identity, designed by sound, launches this week with a minimalist aesthetic.
In brief
Apple Music's new identity, designed by sound, launches this week with a minimalist aesthetic. Apple Music unveiled a rebrand created by sound design to start appearing this week. Originally reported by Adweek.
New Apple Music Identity
Apple Music unveiled a rebrand designed by sound to give it a unique sonic identity.
Sound Design Process
Apple and TBWA Media Arts Lab used a transducer in mineral oil to capture music vibrations for the new visual identity.
New Identity Launch
The new look starts appearing this week across Apple Music's original content and event programming.
Here's the gist
Apple Music unveiled a rebrand created by sound design to start appearing this week.
