From Adweek · Bill Bradley · · 1m 30s
Chicago Bulls Logo Dispute Explained
Chicago Bulls' new warm-up jacket shows Plus500 logo larger than team logo due to Nike's design choices.
In brief
Chicago Bulls' new warm-up jacket shows Plus500 logo larger than team logo due to Nike's design choices. The Chicago Bulls' 2026-2027 warm-up jacket features a Plus500 sponsorship logo larger than the team logo because Nike's design minimizes the team logo on the front while keeping the 3-inch-by-3-inch sponsored…
Chicago Bulls New Warm-Up Jacket
The Chicago Bulls shared a photo of new warm-up jackets last week, sparking X user complaints about the Plus500 logo appearing larger than the team logo.
Plus500 Partnership History
Plus500, a global fintech, signed with the Chicago Bulls in 2022 as the Official Global Online Trading Partner for warm-up gear.
NBA Sponsorship Rules
The NBA approved 3-inch-by-3-inch sponsorship patches on warm-up gear in 2021-2022 after adding logos to jerseys in 2017-2018.
Logo Size Discrepancy
The latest Bulls warm-up jacket shows a Plus500 logo larger than the team logo due to Nike's design choices on the front.
Nike Standard Issue Collection
Nike's new 2026-2027 Standard Issue Collection minimizes team logos on the front of warm-up gear to focus on the brand.
Logo Placement Issue
When the 3-inch-by-3-inch Plus500 patch is added to the front of the jacket, it appears larger than the team logo due to Nike's design.
Resolution
The logo size discrepancy is a result of Nike's design choices and the fixed size of the sponsored logo, not a change in the sponsorship agreement.
In short
The Chicago Bulls' 2026-2027 warm-up jacket features a Plus500 sponsorship logo larger than the team logo because Nike's design minimizes the team logo on the front while keeping the 3-inch-by-3-inch sponsored patch the same size.
