From Adweek · Mitchell Parton · · 1m
Delta Builds Ads Business After United
Delta Air Lines launches ad network to compete with United's retail media success
In brief
Delta Air Lines launches ad network to compete with United's retail media success Delta aims to leverage 200 million travelers and SkyMiles loyalty program for ad revenue Originally reported by Adweek.
Delta hires media expert
Delta Air Lines appointed Keri Paison to lead its new media network after her Deloitte Digital role generating $600 million in client revenue.
“Seatbelt fastened and ready for takeoff”
United's media network
United Airlines launched Kinective Media in 2024 to target travelers through its app and in-flight screens with loyalty program partners.
Delta's loyalty growth
Delta reported 19% higher SkyMiles membership and related revenue in Q2 2025 with Gen Z members driving double-digit growth.
McDonald's media move
McDonald's rolled out McDonald's Media Network in 2024 to pitch data to brands aiming for a $1 billion ad business.
Delta's ad strategy
Delta plans to use its 200 million traveler base and SkyMiles program to build ad revenue through partnerships and data.
The key point
Delta aims to leverage 200 million travelers and SkyMiles loyalty program for ad revenue
