#retail media
14 stories
Retail Media Networks in Marketing Mix
Retail media networks help brands reach consumers through unified shopping experiences.
Adweek · 1m
Walmart's TV Ad Strategy Shift
Walmart targets non-endemic advertisers with streaming ad ecosystem.
Adweek · 1m
Albertsons Media Head Departs
Albertsons retail media chief leaves grocery giant after unexpected exit.
Adweek · 1m
The Trade Desk's 10 Years on Wall Street
The Trade Desk's stock plunged 91% from peak after decade of growth and AI ambitions.
Adweek · 2m
63 CPG Brands Adopt Smart Checkout
CPG brands fund smart checkout to boost sales.
Pymnts · 1m
McDonald’s Tests Brand Ads on Digital Menu Boards
McDonald’s trials selling digital menu ad space to brands after pulling back on digital deals.
Pymnts · 1m
Delta Builds Ads Business After United
Delta Air Lines launches ad network to compete with United's retail media success
Adweek · 1m
Creators That Convert: 4 Business Leaders on Full-Funnel Marketing
How Microsoft and brands scale creator campaigns without losing authenticity
Adweek · 1m
McDonald's builds $1 billion ad business
The fast food giant is launching an ad network to sell targeted ads to brands across its 14,000 stores.
Adweek · 1m
Best Buy Becomes a Media Company
The electronics retailer is pitching itself as a full-service media and production powerhouse to compete for advertising dollars.
Adweek · 1m
DoorDash and Instacart unlock real-time shelf data
Delivery platforms now let brands see exactly what's on store shelves, reshaping how they spend on ads and fix inventory problems.
Adweek · 1m
Best Buy teams with Amazon to sell Fire TV ads
The electronics retailer is expanding its retail media network by selling streaming inventory and proving it drives both sales and brand awareness.
Adweek · 1m
Retail's AI revolution reshapes shopping and ads
Retailers are weaving AI, advertising, loyalty, and commerce into one connected experience.
Adweek · 1m
Retail media's AI land grab is here
Amazon sells ChatGPT ads, Walmart aims past retail media, and AI assistants start building your cart.
Adweek · 1m