63 CPG Brands Adopt Smart Checkout
CPG brands fund smart checkout to boost sales.
In brief
CPG brands fund smart checkout to boost sales. Sixty-three consumer packaged goods brands will fund smart checkout technology to apply promotions automatically at checkout, improving sales and customer engagement. Originally reported by Pymnts.
Smart Checkout Opportunity
Brands can now see how promotions affect individual purchases at checkout.
Current Promotion Challenges
Most promotions rely on paper coupons or broad customer groups.
Smart Checkout Benefits
Smart checkout applies savings automatically when customers pay.
63 Brands Participate
Sixty-three consumer packaged goods brands will fund smart checkout technology.
Promotional Budget Gap
Retail media networks lead planned budget growth at 30%, while smart checkout gets only 13%.
Smaller Brands See Advantage
47% of smaller brands expect smart checkout to become a strong competitive advantage within two years.
The takeaway
Sixty-three consumer packaged goods brands will fund smart checkout technology to apply promotions automatically at checkout, improving sales and customer engagement.
