From Adweek · Bill Bradley · · 1m 20s
Disney+ Streams Super Bowl 61
Disney+ will stream Super Bowl 61, joining ESPN and ABC in broadcasting the game for the first time in two decades.
In brief
Disney+ will stream Super Bowl 61, joining ESPN and ABC in broadcasting the game for the first time in two decades. Disney+ will stream Super Bowl 61, marking the first time Disney/ABC has broadcast the game in 20 years. Originally reported by Adweek.
Disney+ becomes streaming MVP
Disney+ is Disney's flagship streaming service and will stream Super Bowl 61, joining ESPN and ABC in broadcasting the game for the first time in two decades.
Disney+ streams Super Bowl globally
Disney+ will stream ESPN's Super Bowl in over 55 international markets and ESPN's linear platforms will air in over 130 countries and territories.
Monday Night Football on Disney+
Disney+ will stream two Monday Night Football games, including the Dallas Cowboys vs. Philadelphia Eagles on Monday, October 26.
Unprecedented advertiser demand
Disney reported unprecedented demand for Super Bowl 61 from advertisers, with inventory selling out in August and 58 brands across 34 distinct categories.
In-game ad opportunities
In-game national advertisers will be pass-through on all digital endpoints including Disney+, with exclusive streaming opportunities on Fubo, ESPN Unlimited, Hulu Live, and Disney+.
Super Bowl ad pricing
Media buyers reported Disney seeking up to $12 million for a 30-second national Super Bowl spot.
The takeaway
Disney+ will stream Super Bowl 61, marking the first time Disney/ABC has broadcast the game in 20 years.
