From Adweek · Alison Weissbrot · · 1m 10s
Emma Armstrong and Michael Aimette Leave BBDO NY
Two top creative leaders exit BBDO NY following Omnicom's $13 billion IPG acquisition.
In brief
Two top creative leaders exit BBDO NY following Omnicom's $13 billion IPG acquisition. Emma Armstrong and Michael Aimette are departing BBDO NY after guiding the agency through its merger with FCB. Originally reported by Adweek.
Emma Armstrong and Michael Aimette leaving BBDO NY
Emma Armstrong and Michael Aimette are leaving BBDO NY, the agency shared with ADWEEK.
Their background at FCB
Armstrong was global chief transformation officer at FCB, and Aimette was the CCO at FCB NY prior to the merger.
BBDO's $13 billion acquisition of IPG
The exits come just 10 months after Omnicom closed its $13 billion acquisition of IPG, creating the largest agency holding company.
Job cuts and brand changes
The deal led to a restructure that eliminated 4,000 jobs and retired the DDB, FCB, and MullenLowe agency brands.
BBDO's gratitude statement
In a release, BBDO credited both Armstrong and Aimette with guiding the agency through its merger with FCB in New York.
Leadership transitions
Todd Sussman and Kat Grib will lead the New York office, with Scott Bell overseeing creative.
The big picture
Emma Armstrong and Michael Aimette are departing BBDO NY after guiding the agency through its merger with FCB.
